The information age is also the age of the short attention span. We typically write for people who must spend much of each day reading. Many readers would prefer a pill that puts the information in their brain. We can’t give them that—but we can strive to give them the prose equivalent of a pill, rather than the prose equivalent of a meatloaf.
This talk outlines the basics of minimalist writing. Technical writers will find most of the concepts familiar—active voice, short sentences, etc. Minimalist writing stresses these concepts even more than general technical writing. Understanding and practicing minimalist writing benefits any kind of communication, including marketing.