To those of us with a technical background, any kind of marketing work can seem like a dark art indeed. But technical writers have always been involved in white papers, spec sheets, and similar pieces. Even online help is being mined by marketers for its “SEO juice”. You’re probably already close to being able to add “Marketing” to your skill set. Come watch as Floyd Smith, published author and Director, Content Marketing at very technical startup NGINX, shows you how to stretch to new horizons.
Back in the day, tech writers were the vanguard of software usability; the way to make software easier to use was to write a better user manual. But then along came usability, and writers discovered that they could better serve their readers by helping engineers to make software easier to use. Writers also made their instructions more accessible by providing user assistance in the form of UI text, tooltips, and context-sensitive help.
Nowadays we hear less about usability and more about user experience. In fact, the Usability Professionals Association (UPA) recently changed its name to the User Experience Professionals Association (UXPA). How did this happen, and what does it mean for the future of our profession? What is the role of technical writing in this new universe?
Happy Holidays! Come to our year-end meeting, our annual holiday party. We have three traditions for our holiday party:
- Share your creativity
- Win a mystery gift
- Have fun