| This book was written for programmers
by a programmer, but much of what it says applies equally to technical
communicators.
Chad Fowler is a programmer who has lived and worked in both India and
America as an employee of large multinational companies. Like Tom Friedman
in The World Is Flat (Farrar, Straus, and Giroux, 2005), Fowler
says that the way for U S workers to contend with a global marketplace
in information technology is to take steps, individually and as a country,
to make themselves more competitive. This book focuses on the steps that
workers can take individually.
Incidentally, Ed Miracle, the painter who created the original cover
art
(dropped in later editions because of a copyright dispute) for Tom
Friedman's The World Is Flat, has just brought out another delightful
lithograph called Intelligent Design. It is subtle and should
not offend
people on either side of that controversy. You can order it from
www.miraclesart.com
.
Fowler does not bash Indian workers. He admires their hard work and
determination. Friedman, delighting in a pun and a cultural statement,
offers approaches to make you untouchable. Fowler does not have Friedman's
global view, but he is far more knowledgable than Friedman about the everyday
realities of working in the information technology industry. Like Friedman,
he knows that American workers cannot compete solely on price. He offers
52 short but detailed ideas about how to compete globally.
While Fowler's book is informed by his experiences in India and America,
much of his advice would have been just as valid twenty years ago. The
boom in information technology leading up to 2000 made it easy for American
workers to ignore the fundamentals and still do well. This book calls
for a return to fundamentals. Fowler wants you to view your career as
an exercise in creating and selling a product. To be successful at this
you must choose your marketplace, then invest in, build, and market your
product.
The first 41 of Fowler's 52 ways to save your job tie directly to these
four
tasks. The remainder are along the lines of Stephen Covey's seventh habit
in The Seven Habits of Highly Successful People (Simon &
Schuster, 1989): sharpen the saw. That is, they help you keep your edge.
Fowler recognizes that collaboration is a key competency for anyone who
wishes to compete in the global marketplace. He berates the fears that
make some American workers reluctant to share their wisdom with their
Indian counterparts. Companies that have such internal distrust between
their American and Indian teams are less effective, and ultimately less
successful, than companies in which the teams work together.
Fowler's 52 essays are down to earth and uncompromising. You can't make
things better if you don't assess the current state of affairs honestly.
Most essays conclude with a list of ways to act on what you learned. These
are small but important tasks. You can accomplish them in a reasonable
length of time, and they take you outside the daily routine that can lead
to
long term decline.
For example, in one of his essays Fowler points out that even if you
are on
the bleeding edge of the current wave, you're probably behind on the next
one. The action item at the end of that essay calls for you to carve out
two
hours each week to research new technologies and start to develop skills
in
them.
Another example is an essay in which Fowler points to the open source
movement as a model for solving many of the collaboration problems that
arise within multinational teams. The action item at the end of that essay
is to get involved in an open source project to help you learn how to
collaborate.
Fowler calls The Pragmatic Programmer by Dave Thomas and Andy
Hunt
(Addison-Wesley, 1999) a catalyst for his career. The current book follows
that excellent model in providing a pragmatic approach to dealing with
globalization. You should read it.
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